GA4 New Changes

Key GA4 interface changes in 2026:

The new AI-driven insights panel now prioritizes predictive metrics for better user journey tracking.

Key event recommendations:

There are two new streamlined recommendations to help you track your key events:

Mark as key event: This recommendation identifies an existing event on your property and suggests marking it as a key event with a single click.

Create key event: This recommendation suggests creating a new event from a specific page view and automatically marking it as a key event, all with one click.

Track key events to get automated insights, detailed reports, and create conversions to measure and improve Google Ads campaign performance.

These new recommendations can be found in Google Analytics on the Home page, Insights hub, and Reports snapshot.