In January 2025, Instagram introduced a major update to its profile grid layout. It transitioned from the traditional square (1:1) format to a taller rectangular (4:5) aspect ratio. This change makes photos and videos appear larger and more vertically oriented on user profiles.
The shift to a taller grid aligns with the growing popularity of vertical content, particularly with the rise of Reels and Stories. By adopting this format, Instagram aims to provide a more immersive and visually captivating experience for its users.
For content creators and brands, this update presents an opportunity to showcase visuals more prominently. To capitalize on the new layout, it’s advisable to:
- Embrace the 4:5 Aspect Ratio: Create new content in the 4:5 ratio to fully utilize the available space.
- Optimize Carousel Posts: Ensure that the first slide of a carousel is visually appealing in both the new taller grid and the traditional square layout. Only the first slide is displayed in the profile grid preview.
- Center Key Elements: Place important visuals and text within the central area of your images to ensure they display well across different formats.
While this change enhances the display of vertical content, some users who meticulously curated their profiles around the square grid have expressed concerns. Instagram has acknowledged this feedback and is working on features to allow users to customize thumbnails and rearrange images to better suit their aesthetic preferences.
In summary, Instagram’s update to a taller profile grid reflects its commitment to adapting to user preferences and the growing trend of vertical content. By adjusting your content strategy to this new format, you can create a more engaging and visually appealing profile that resonates with your audience.